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Customer-Centricity as a Competitive Advantage

As the new basis of competition pivots to customer-centricity, companies will need to re-think their strategic portfolios to incorporate a more holistic view of how each critical initiative that a company undertakes in turn delivers a capability that moves them closer to their customers.

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Customer-Centricity: The Era of the Customer

In the past decade, the power of the customer has been amplified to an unprecedented level affecting businesses in every industry. Companies are now in a position where they have to be acutely aware of their customers’ experiences and opinions, but also must gracefully react to them in ever-decreasing timeframes.

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