Developing a go-to-market strategy for DreamBox Learning
Business Problem
DreamBox Learning®, the leading K-12 education technology provider, is radically transforming the way the world learns. As the only dual-discipline solution rated “Strong” by Johns Hopkins’ EvidenceforESSA.org in both mathematics and reading, DreamBox uniquely provides schools high-quality adaptive learning solutions independently proven to accelerate student growth.
The rapid increase in demand for education technology due to the pandemic, significant federal government investment in efficacious student learning technology, and recent company acquisitions accelerated DreamBox’s growth. DreamBox needed to rapidly develop a go-to-market strategy to meet this opportunity.
The Solution
“Forum fit immediately with our culture and mission. They brought expertise and best practice references and a desire to help us “win” the market.”
— Dianna Winegarden, Senior Vice President, Client Success
Working with a new set of stakeholders across departments, Forum led with a customer-centric focus to create structure and define a unique go-to-market framework and strategy to meet DreamBox’s unique business objectives. We provided guidance and perspective on best-in-class go-to-market practices from across industries with which to tailor DreamBox’s solution and gain alignment across the broad team on go-to-market framework objectives. These objectives included a defined playbook and critical processes to define ownership, deliverables, and execution strategies and pillars needed to deliver new products and services.
With the objectives defined, a gap analysis identified processes and roles to fill to enable the business to scale. The team then worked to develop the playbook and go-to-market processes while providing feedback and bringing insights forward to get to decisions quickly, keeping the program on track.
Results
“Forum was always advocating for the end customer’s success even if that meant they were challenging our thinking.”
— Dianna Winegarden, Senior Vice President, Customer Success
Forum’s leadership rapidly delivered a sustainable go-to-market strategy, processes, and tools tailored to DreamBox’s needs. The solution was built with the ability to evolve and feed with the growth of the company, enabling DreamBox to be more effective and efficient in delivering on the company’s value proposition. Our client categorized the results as “More responsive and even further competitive. We’re out there in a way we weren’t before”.
Forum Solutions is a management consulting company dedicated to crafting and delivering transformational outcomes for our clients, our colleagues, and our community. With our help, clients become more agile, resilient, and connected, bringing great ideas to fruition with brilliant results. From start-ups to the Fortune 50, business leaders rely on Forum Solutions to help them form and realize their strategies. Our company is a certified Woman Owned Business that believes in developing and growing our colleagues, company, and region in a socially conscious way.